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Wisden India proves cricket knows no boundaries
Soon to be available in light blue The shift of economic power eastwards from crisis-hit developed nations has another milestone: the publisher of Wisden – the annual “bible” of English cricket...
View ArticleBaumgartner and brands’ race to the bottom
As Felix Baumgartner struggled to correct his spin at the start of his 128,100 ft descent to earth on Sunday, I couldn’t help thinking of the consequences of failure for Red Bull, his sponsor. Mr...
View ArticleFT column: Technology executives could be the next public enemies
About a year ago I was in San Francisco’s Pacific Heights, gazing down at the Golden Gate Bridge from one of Larry Ellison’s many spectacular homes. The Oracle chief executive wasn’t there – he had...
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Android KitKat’s message to brand managers: take a break
Google's Android KitKat sculpture - hard to stomach? Something has gone slightly mad with brand management if we barely shrug at the news that Google’s next release of its Android mobile operating...
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The ultimate brand challenge: a new slogan for Iran
Hassan Rouhani, Iran's chief marketing officer Iran’s snappy tagline “Death to America” is so 1980s. It is long overdue a facelift, which is why the country’s new president appears to be pushing for a...
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Fans are more than a match for brands when naming stadiums
EE is the descendant of one of the most ridiculous brands in corporate history – Everything Everywhere, which turned out to mean Nothing Anywhere – so I feared the worst when I saw the UK digital...
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Brand neglect invites the elephant into the showroom
Straight-talking Karl-Thomas Neumann, chief executive of Opel, has given the world of reputation management a useful new metaphor for brand-blight: the “red elephant”. At the Geneva motor show, he told...
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Booz & Strategy & the chequered history of consultancy rebranding
PwC/Booz's new 'amper-brand'... Cesare Mainardi, chief executive of Booz & Company, has a ready explanation for the consultancy’s rebranding as “Strategy&”, now Booz’s takeover by PwC is...
View ArticleNew Nokia CEO’s big challenge: phantom limb syndrome
Rajeev Suri, newly appointed head of Nokia, has plenty to tackle at the Finnish group, but one challenge relates to the part of the business he no longer oversees – the handset business that has...
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Return of the Andersen brand: how soon is too soon?
The professional services group's logo at the time of its demise in 2002 The half-life of radioactive brands is shorter than you thought. In fact, it is 12 years, according to a bunch of former...
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